Product videos / PRACTICAL ANSWER
What still needs finishing after Itemlume assembles my nine-shot TVC?
The current assembly delivers a silent film. Plan sound, readable campaign text and final publishing approval as separate finishing work.

Inventory the actual delivered material
A fictional skincare seller downloads an assembled fifteen-second film and nine source clips. The moving images are complete, but the campaign still needs an approved product name, voiceover and licensed music. Calling the download a finished broadcast advertisement would conceal those missing deliverables. List what exists before briefing an editor.
Check the actual film duration, frame size and revision. Separate reviewed footage from draft scripts that were never approved. A soundtrack imagined in a planning table is a production instruction, not an audio track already present in the film.
Give each finishing task an owner
| Task | Owner in the exercise | Approval evidence |
|---|---|---|
| Narration | Seller and voice producer | Approved factual script and pronunciation |
| Music | Editor | Permission for intended destinations |
| Captions | Editor and reviewer | Readable timing and spelling |
| Product accuracy | Seller | Comparison with real merchandise |
| Export | Editor | Destination-specific file review |
These tasks occur outside the current Itemlume silent assembly. Do not assume a music suggestion in a prompt grants a license or that an external editor has permission to use any supplied reference audio.
Review the combined message
Play the completed version with and without sound. Narration must not claim a measured result that the generated footage only illustrates. For skincare, a visually clean bottle does not prove a clinical benefit. Check that captions refer to the shown variant and that the ending still leaves the product recognizable after the editor adds text.
Record the footage revision and finishing revision together. If a later retake replaces one shot, the editor needs the new source and a reason to recheck synchronized sound, text and transitions.
Approve the publishing file
Download the final externally finished file and inspect it at the destination display size. Keep the silent assembly as a source asset rather than overwriting it with the only finished copy. This article defines a finishing contract; it does not claim Itemlume already generates narration or clears commercial music rights.
Sources and further reading
Sources for this page were checked on . Platform rules can change; verify the current source before publishing. Prompt examples and workflow recommendations are Itemlume editorial guidance, not independently measured results.
Frequently asked questions
Is the planned sound already in the assembled film?
No. Current assembly is silent.
Can I add music in another editor?
Yes, after checking its permitted use and the final message.
Why keep the silent version?
It preserves a clean source for alternate edits and future repairs.
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