Does a 4K storyboard mean my TVC will be a 4K video?

Read the three resolution labels

A fictional fragrance campaign uses a high-resolution design sheet because the reviewer needs to inspect the cap and label. Its video adapter generates native footage at a different supported size, and the current TVC assembler delivers a 720p film. The high-resolution sheet improves the planning input; it does not establish a native 4K moving image.

Write image size, source-video size and delivered-film size in separate columns. A visible “4K” next to image generation should not be copied into the film delivery brief. The current Itemlume video feature page states its delivery boundary; model availability and supported settings should also be checked in the authenticated workflow.

Choose what needs detail

For a web ad, review the final film at its intended display size. For a supplier presentation requiring a larger moving image, confirm the video workflow supports that requirement before paying. A larger image input and an upscaled output are not equivalent to native detail in each moving frame.

Inspect motion instead of the label alone

Watch fine lettering over time. A sharp first frame may become unreadable during movement even if the file dimensions are correct. Compare source and assembled frames from the same shot. That comparison separates a video-generation defect from a compression or delivery problem without assuming either one is responsible.

Do not promise that changing an image quality selector will fix video label flicker. Resolve the actual moving-image defect and use external editing or real footage when essential lettering cannot remain faithful.

Write an honest delivery specification

For the fictional campaign, approve “720p assembled film from reviewed source clips; no native 4K video claim.” Keep the high-resolution storyboard as a separate approval document. If future models add other resolutions, use their current verified settings. This guide describes the present workflow boundary, not a promise that every provider will always deliver the same size.