Should a regional product message be a translation or a market adaptation?

Work through the cause

1. List the target market and language separately. Identify which facts remain universal and which region-specific statements have evidence.
2. Apply the change at the intended resource and market scope in the current translation/adaptation workflow. Avoid putting a regional offer into the global source by accident.
3. Preview the relevant market-language combinations and a control market. Verify visible copy alongside actual purchase and availability behavior.

A concrete case (illustrative)

Illustrative case: two English-language markets have different approved delivery statements. Rewriting the global English product description can accidentally apply one market’s promise to both.

Acceptance and next action

Pass when each message has the intended regional scope and agrees with store operations. A text adaptation does not configure fulfillment or make an offer available. Do not claim that translated copy alone enables a new market.

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