ItemlumeLogo studio / DECISION GUIDE
How to approve a two-brand logo lockup for a product collaboration
A two-brand lockup should explain who is involved and how the brands relate. Agree on the relationship and approved logo assets before adjusting their visual balance. Keep the collaboration approval outside Itemlume; a generated concept is not permission to alter or publish a partner’s identity.
Name the relationship before arranging the logos
Imagine a tea company and a ceramic studio offering a limited set containing tea and a handmade cup. The product could be jointly developed, merely bundled by the tea seller, or promoted through a shared campaign. Those arrangements should not receive identical wording. Shopify distinguishes co-branding a joint offering from co-marketing separate offerings, a useful starting point for this decision.
Write one factual sentence naming each contribution and who sells the set. Ask both partners to agree with it. This is an illustrative coordination exercise, not legal advice or a completed partnership. If the sentence is unclear, adding a multiplication sign between the logos only makes the ambiguity look more polished.
Collect the marks that each owner actually approves
Request the current master files, permitted colors, clear-space guidance and minimum reproduction sizes from each partner. Also record who can approve changes. A logo downloaded from an old social profile may be a retired variant, a cropped image or too low resolution. Never ask an image generator to reconstruct a partner logo merely because the official file is inconvenient.
Keep the supplied marks intact in the final composition. Looka's brand-guidelines discussion explains why permitted variations and unacceptable uses belong in a shared rule set. For a partnership, there are two rule sets to reconcile. If they conflict, refer the conflict to the owners instead of quietly stretching, recoloring or removing part of a mark.
Make role and visual balance reviewable
| Decision | Evidence both partners should see | Hold approval when |
|---|---|---|
| Relationship wording | The actual product and seller description | The artwork implies an unagreed joint venture |
| Relative prominence | Lockup shown at intended display size | One logo is enlarged to imply a different role |
| Space between identities | Owner rules and a plain composition | Required clear space is missing |
| Allowed destinations | Named package faces, pages and campaign period | A sample approval is treated as unlimited reuse |
Equal width does not always create equal visual prominence: a dense emblem can overpower a light wordmark. Compare the appearance while honoring each owner's restrictions. If a fair arrangement will not fit, a separate partner-credit area can be clearer than squeezing both marks into a single badge.
Separate concept exploration from exact assembly
In Logo studio, explore an original identity direction only for a mark you are authorized to develop. For the tea set's final two-brand lockup, assemble the approved master logos in a design tool and place them in the package proof. Itemlume does not provide a partner-permission workflow or automatic co-brand approval.
If an AI packaging concept suggests a promising arrangement, treat any rendered logos or lettering as placement guidance until they are replaced with verified artwork. Show partners the exact assembled result, not just the attractive concept. The illustrator or designer should prepare vector production artwork where required; a raster generation is not that master.
Save one approval record for one defined use
In an external project document, record the artwork filename and revision, both approvers, approved destinations, relevant dates and the agreed relationship statement. Attach the final proof so a later email cannot be mistaken for approval of a different version. A retailer banner and a cup-box sleeve may need separate review because prominence changes with the layout.
When a partner updates its identity or the bundle changes, reopen the affected decision. Do not assume the earlier approval covers a new logo, another product or an expanded campaign. This small record prevents a visual arrangement from gradually turning into a claim neither company intended to make.
Sources and further reading
Sources for this page were checked on . Platform rules can change; verify the current source before publishing. Prompt examples and workflow recommendations are Itemlume editorial guidance, not independently measured results.
Frequently asked questions
Should two partner logos always be exactly the same width?
No. Respect each owner’s usage rules and review perceived prominence in the real layout. Width alone does not establish a fair or accurate relationship.
Can I merge the partner logos into a new symbol?
Only within permissions actually agreed with both owners. For ordinary collaboration artwork, retaining the approved identities is usually easier to review.
Does approving a concept authorize every future campaign?
No. Record the specific artwork, use and scope agreed by the partners, and revisit approval when those conditions change.
BUILD FROM A PRODUCT YOU KNOW
Put this workflow into practice with your own product.
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