Which adjectives in AI product copy need evidence?

Underline the implied promise

For an illustrative bag draft, “lightweight,” “durable” and “weatherproof” carry different burdens. A photograph of a slim bag does not prove its mass or resistance to rain. Ask what a reasonable reader would expect from the word and which product record supports that expectation.

Do not solve the problem by adding “designed to” to every unsupported claim. That phrase can still communicate a performance promise. Keep material, construction and intended use distinct from measured outcomes.

Build an adjective audit

These are editorial examples, not legal definitions or compliance advice. Specialized health, safety and environmental claims need appropriate expert review and evidence.

Review image and copy together

A dry product shown under a fictional rainstorm can strengthen an unsupported weather-resistance claim even if the caption stays vague. Remove or revise the scene when it implies a capability the product owner has not approved. The review covers the whole communication.

Keep a rejected-phrase list

Save the exact unsupported wording and reason with the brief. Use it in later poster and video reviews so the same phrase does not return through a different channel. Read verified benefits for positive rewriting and prop-implied claims for visual language.

A concrete replacement example

A fictional headphone draft says “all-day comfort,” but its source sheet contains only a photographed padded headband and fabric ear cushions. Replace the unsupported outcome with the verified construction details, or request appropriate evidence from the product owner. Inspect the scene for implied claims too: a marathon workday story can reinforce the same unsupported promise. Save the rejected phrase with the reason and approved alternative. The writer now has a repeatable factual boundary, rather than a vague instruction to make the copy sound less exaggerated.